

Now that you understand best practices for Amazon listing videos, here are five video ideas to jump-start your creativity. CHAPTER IV Ideas for Your First Amazon Product Video Depending on what you find, you may want to tweak your strategy. Use these stats to look for things like sales trends that correspond to increased or decreased video viewership or ASINs for which your listing videos don’t get as many views. This includes viewing stats and engagement data for your listing videos. Consult the statsĪs of early 2020, Amazon now makes viewership metrics available on your A+ video content. Royalty-free music is easy enough to include, and it makes your listing video seem polished and professional. Use captions or on-screen text and graphics to convey important information so sound-off viewers don’t miss anything.īut for buyers who want sound, background music is like the bow on the present. Many Amazon buyers watch listing videos with the sound off. Pay attention to text, captions, and music If classical is more your style, keep it classic every time. When choosing background music, stick to a general theme: if rock and roll fits your brand, stay in that lane. Use similar fonts and color schemes for text overlays. Using consistent branding with the help of Johnny Chen Media helps buyers easily recognize, and remember, your products.Īcross all of your ASINs, add a logo to the end of each video. You want to make that quick sale, but you also want to create loyal buyers who return to your products again and again.
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Stuck on how to make this timing work? An Amazon ad template can help you pace your video just right. Feature your product in the initial second of the listing video, and capture the core of your message within the first five seconds.

You have about five seconds to capture a viewers attention, so make those first five seconds count. In those fifteen seconds, timing is also key. At Biteable, we generally recommend fifteen seconds or less.

Keep it short and sweetĪmazon doesn’t restrict listing videos to a certain length (although they cap video size at 5GB.) However, when it comes to video ads, short and sweet is usually best. For consistent results on your video product listings, follow these best practices: 1. Your videos should seem professional, even if they aren’t professionally produced. In the eyes of the buyer, a low-quality video translates to a low-quality product. A slapdash video does more harm than good. Just be careful the footage is generic and doesn’t showcase products that could be mistaken for your own.īest Practices for Using Videos on Your Amazon ListingsĬreating video ads for use on your Amazon listings is easier than it sounds, but it’s still important to keep an eye on quality.
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If you have the time and resources for a full video shoot, well, most of us don’t. Helen Golubeva CHAPTER III Create Amazon Listing Videos Without a Video Shoot

In just a few clicks, sellers can level up their brand image.
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Uploading videos is also available to Amazon vendors via Vendor Central.Ĭonfused on the Difference Between Amazon Vendor Central and Seller Central? Check out your options below.Īmazon Advertising Amazon Brand Store: Definition, Benefits, and New Features Īmazon Brand Stores allow merchants you to create free online storefronts. If you are brand registered, upload your videos in Seller Central. Your video options depend on your Amazon selling program.
